Comparisons
Metaventus vs Positive User: two French vendors, two ways of counting
Sarbacane has become Positive User, a brand of the Positive group, and the platform has grown: email, SMS, WhatsApp, automation, customer data. The European footing is real, and that's a good thing — it isn't what this page is about. What it's about is what you have to add to the basket to cover the whole customer relationship: with them, the sales CRM and customer service are modules billed on top, and telephony isn't in the catalogue. With us, the eight hubs are open from day one, for one account price.
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Why choose us
Why choose Metaventus over a marketing platform
The CRM isn't a module to add on
At Positive User, the sales CRM and customer service are modules billed on top every month. With us, they're part of the eight hubs open from the Professional plan onwards — you don't have to choose between sending campaigns and following up your deals.
Voice is in the suite
A marketing platform doesn't pick up the phone. Metaventus adds the phone system, the numbers, the softphone and the voice agent, with the call written onto the record: it's the channel nobody ever integrates, and it's here.
An account price, not a seat counter
A marketing platform's entry tiers are often very tightly capped on seats. We sell capacity: as long as you stay within it, one more user doesn't change the bill, and all the hubs stay open to everyone.
European too, but all of a piece
We're hosted in the European Union, with a signable DPA and a register of subprocessors — like them. The difference isn't sovereignty: it's that here the customer relationship fits in a single tool instead of a platform plus its modules.
| Criterion | Metaventus | Positive User |
|---|---|---|
| Email and SMS campaigns | Included | Included |
| Automation and workflows | Included | Included |
| Segments and unified customer data | Included | Included |
| Forms and landing pages | Included | Partial or optional |
| Sales CRM included, with no extra module | Included | Not available |
| Customer service included, with no extra module | Included | Not available |
| Business telephony | Included | Not available |
| Online booking | Included | Not available |
| Quotes, invoicing and payment | Included | Not available |
| Apple / Google Wallet cards | Included | Partial or optional |
| Data hosted in the European Union | Included | Included |
| Account price rather than per seat | Included | Not available |
Comparison prepared in good faith from Positive User's public information (September 2026). Competing offers evolve: check their website. Report any inaccuracy and we'll fix it fast.
Coming from Positive User or Sarbacane
Your contacts, lists, consents and templates import with their history — the guided import reads standard exports. You keep your campaigns, and you gain the CRM, booking, quotes and customer service with no new line on the bill.
FAQ
Frequently asked questions
Sarbacane, Positive User, User.com: who's who?
Sarbacane, a vendor based in Lille, was renamed Positive User, a brand of the Positive group; the group has also acquired the vendor User.com, whose domain now serves as its commercial website. Long-standing Sarbacane customers are on the same platform.
Is their European hosting an advantage over us?
No: we also host in the European Union, with a signable DPA, a register of subprocessors and an HDS hosting option to come. On that ground, we agree with them.
Security & compliance What do you have to add with them to cover what we do?
At a minimum the CRM module and the customer service module, each billed on top of the subscription, plus a third-party tool for telephony, booking and invoicing. That's the gap this comparison brings out.
What if we only do email marketing?
Then the Discovery plan is enough to start: segments, editor, AI copywriting, sends metered in credits. The other hubs stay open for the day you need them.
Email pricingAnother question? Write to us — a human will answer.
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