What you know should happen, and nobody will do

A submitted form, a missed call, a signed quote, an opened complaint, a date coming up: the trigger can come from anywhere in the suite. That is what separates a workflow from a mailing rule.

• Events from every hub, custom objects included
• Trigger on a date or a deadline
• Inbound webhook for outside tools
• Dry run before activation

A workflow can wait three days, or six months, consuming nothing in between. That is what makes long sequences possible — chasing a hesitant applicant, re-engaging a dormant customer — which campaign tools cannot hold.

• Durable waits, by the minute or by the month
• Resumes exactly where it stopped
• Conditions re-evaluated on waking
• Stops automatically if the awaited event occurs